For over 30 years, Nespresso has been learning how to integrate sustainability into operations and activities. The climate change affects also farmers and their land, with longer and very rainy periods, or higher temperatures. Our planet is put under stress due to climate change. This situation has never been as important and urgent as now.
For over 30 years, Nespresso has been learning how to integrate sustainability into operations and activities - what is called the “The Positive Cup”. Let's go back to some important stages of the Nespresso journey, to get an overview.
In the seventies, the first prototype of a system able to deliver a barista-quality was developed - the ancestor of the capsule. Several years later - mid-eighties - the portioned coffee was born, with machines and capsules designed to deliver an exceptional coffee taste. Just a few years later, in 1991, the first recycling program was already introduced in Switzerland, with 34 collection points.
To improve agricultural practices and promote the supply of sustainable quality coffee, Nespresso launched the AAA Sustainable Quality™ Program in 2003. This important step was taken in collaboration with the Rainforest Alliance. Did you already see the green little frog seal on products? This recognized symbol globally assures businesses and consumers alike that buying a labelled product supports more environmentally and socially responsible practices!
In 2005, a detailed assessment on the coffee lifecycle highlighted that emissions within the value chain were not owned or controlled by Nespresso. This triggered new plans for creating shared values. In 2009, the 4-year goals were clear: 80% of AAA coffee sourcing, a capsule collection capacity of 75% and 20% greenhouse gas emission per cup.
In 2012, Nespresso launched the Aluminium Stewardship Initiative, a global non-profit standard setting and certification organization. The ASI brings together producers, users and stakeholders in the aluminium value chain, with a commitment to maximise the contribution of aluminium to a sustainable society.
In 2014, the 2009 plan was achieved, and the “Positive Cup” ambition was announced, supported by a CHF 500 million investment: a total commitment from Nespresso, resilient coffee farms and communities, end-to-end sustainably managed aluminium and integrated actions on climate change.
Nespresso began planting trees to sequester carbon from the atmosphere and published a first report called Creating Shared Value in 2017, in accordance with GRI Sustainability Reporting Guidelines. GRI helps businesses and governments worldwide understand and communicate their impact on critical sustainability issues such as climate change, human rights, governance and social wellbeing.
To become climate neutral through the whole supply chain will be achieved in 2022. First, Nespresso commits to accelerate reducing, reusing and recycling. Second, Nespresso commits that by 2022, your cup of Nespresso will be fully carbon neutral. The third commitment is to ensure farmers achieve a stable and viable living from coffee.
This is not the end of the journey, it´s the beginning of something big: "I truly believe that both our business and the coffee industry can be a force for good" - Guillaume Le Cunff, CEO of Nespresso.